Website Content Ready Kit

For freelance web designers and small studios

Look like a studio from the first email.

Proposal to handover, in Google Docs. The paperwork that wraps a web project, from the first email to the files you hand over.

Founding price $19. Then $29. Pay once.

First page of the Website Project Proposal, with a cover table for the client and the opening section, Where you are today.
Website Project Proposal · first page · select to enlarge

01 — The gaps

The project leaks in four places.

None of these are a design problem. They are missing paperwork.

Scope creep

The page list was a sentence on a call. "One more page" never goes back through the price.

Unpaid revisions

Round two was included. Round six is still "quick." Nothing written down says when it stops.

Chasing deposits

The project starts on a yes in email. The deposit is a follow-up you send twice.

Messy handovers

Launch is a folder, a login in a chat, and a thread called final-FINAL. Next week they ask where the files are.

02 — The documents

What's inside.

Eight Google Docs. Make a copy for each client. These are the first page of each file. Select one to enlarge it.

  1. First page of Start Here: How to Use the Client Paperwork Kit, with a short description of the pack and a table of the documents.

    Doc 0

    Start Here

    How to copy the pack, which document to send when, and what you leave blank.

  2. First page of the Website Project Proposal, with a cover table for the client and the opening section, Where you are today.

    Doc 1

    Website Project Proposal

    A proposal with a three-tier pricing table, so the first email already names a price.

  3. First page of the Scope of Work, with project details and the start of a sitemap and page list.

    Doc 2

    Scope of Work

    Page list, revision rounds, milestones and a payment schedule, and what is out of scope.

  4. First page of the Web Design Services Agreement. A boxed notice says the file is a template and not legal advice, followed by the parties table.

    Doc 3

    Web Design Services Agreement

    A plain-English freelance contract template: deposit, late fees, IP transfer on final payment, and a kill fee. A template, not legal advice.

  5. First page of the Project Kickoff agenda, with meeting details and the start of a timed agenda.

    Doc 4

    Project Kickoff Agenda & Notes

    The agenda and a place for the notes, so kickoff is not a blank call.

  6. First page of the Change Request Form, with request details and a place to describe the change.

    Doc 5

    Change Request Form

    A form for work that was not in the scope, plus an email script to send with it.

  7. First page of the Pre-Launch and Launch Checklist, with project details and the content checks.

    Doc 6

    Pre-Launch & Launch Checklist

    Checks before the site goes live, and the list for launch day.

  8. First page of the Website Handover Document, with site details and a logins table. The page says not to write passwords in the document.

    Doc 7

    Website Handover Document

    What the client receives, where it lives, and what you are finished holding.

03 — The workflow

Proposal to handover.

Doc 0, Start Here, is the map of this sequence. The content step is Website Content Ready Kit, which collects the copy, the assets, and the approvals. This pack is the paperwork around that step. Together they cover the client. Either one stands on its own.

  1. 01

    Proposal

    Doc 1. Three tiers, so the first email has a price on it.

  2. 02

    Scope of work

    Doc 2. Pages, revision rounds, milestones, payment, and what is out.

  3. 03

    Agreement

    Doc 3. Deposit, late fees, IP when the final payment clears, and a kill fee. A template, not legal advice.

  4. 04

    Kickoff

    Doc 4. Agenda and notes before design starts.

  5. 05

    Content

    Copy, logos, owners, due dates, and the version that was approved. This step is the other kit.

    Website Content Ready Kit

  6. 06

    Change requests

    Doc 5. A form and an email script when the work was not in the scope.

  7. 07

    Launch

    Doc 6. The checks before the site goes live, and launch day.

  8. 08

    Handover

    Doc 7. What they receive, where it lives, and what you stop holding.

04 — Fit

Who it is for.

Written for the person who designs the site and also sends the paperwork.

For

  • Freelance web designers who send the proposal themselves.
  • Small studios that want the same documents on every project, with their own prices filled in.
  • Designers who already collect copy another way, including with the Website Content Ready Kit.

Not for

  • A finished, lawyer-reviewed contract for one jurisdiction. The agreement is a plain-English template, not legal advice.
  • Invoicing, e-signature, or a CRM. You send the files the way you already send email.
  • Resale. The license is your own client work. You do not pass the blank pack to another studio.
  • The website itself. These documents do not design, build, or host it.

05 — Delivery

How you get the files.

Same pattern as the content kit: a private page after checkout, and the copies live in your account. This pack is Google Docs only. No Notion step.

  1. 01

    Pay on Waffo’s page

    Checkout is hosted by Waffo. This site does not take the card number.

  2. 02

    Land on a private page

    When payment clears, Waffo sends you there. It is not in the menu. Eight buttons, one per document, each one Make a copy. The links are on that page as soon as checkout finishes. Nothing waits in an inbox.

  3. 03

    Copy with a Google account

    Make a copy puts the file in your Drive. You need a Google account for that. Make a fresh copy per client. Leave the originals alone.

06 — Questions

Before you buy.

Is the services agreement legal advice?

No. It is a plain-English freelance contract template. It includes a deposit, late fees, transfer of intellectual property when the final payment clears, and a kill fee. It is not legal advice, and it is not written for one country. Have a lawyer read it before you rely on it.

Can I edit these in Word?

Yes. Make a copy first. In Google Docs, use File → Download → Microsoft Word (.docx). The files are distributed as Google Docs. Opening a copy link needs a Google account.

What is the license?

You use the documents on your own client work. One person, or one studio that person runs, on the projects they run. You may not resell the pack, publish the blank files, or give them to another studio. A client who receives a filled document does not receive the blank pack. Read the terms.

Do I need the Website Content Ready Kit?

No. This pack is the paperwork. The Website Content Ready Kit is the page that collects copy, logos, and approvals. Use both if you want proposal through handover in one workflow. Either kit works without the other.

What do I need to open the files?

A Google account. After checkout, each document has a Make a copy button. The copy lands in your Drive. Read Start Here before you send anything to a client. This site does not host the filled-in files, and it does not sign the agreement for you.

What is the refund?

Beta purchases include a 14-day, no-questions-asked refund. The refund steps are on the policy page. Refund policy.

07 — Pricing

Founding price.

The founding price is $19. After that, the pack is $29. Pay once. Use the documents on every client this studio takes.

Founding price: $19 (then $29)

Included

  • 0. Start Here
  • 1. Website Project Proposal
  • 2. Scope of Work
  • 3. Web Design Services Agreement
  • 4. Project Kickoff Agenda & Notes
  • 5. Change Request Form
  • 6. Pre-Launch & Launch Checklist
  • 7. Website Handover Document

License

Single-studio, multi-client license. One freelance practice or one small studio may use the documents on its own client work. You may not resell the pack, republish the blank files, or give the templates to another studio. The agreement in the pack is a template, not legal advice. The full wording is in the terms.

Beta purchases include a 14-day, no-questions-asked refund. The refund steps are on the policy page. Refund policy.

The kit this wraps

Collect the copy in one place.

Website Content Ready Kit is the page a client fills in: copy, logos, owners, due dates, and the version that was approved. A Notion portal, plus a Docs and Sheets pack if they will not open Notion. $19 beta, then $29.

See the content kit